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Bobble filters water as you drink

Move Collective's bobble is a patented water bottle that filters water as you drink. Bobble’s design removes chlorine and organic contaminants from municipal tap water. In doing so, bobble replicates the experience of drinking clean portable water without incurring the significant costs -- environmental and monetary -- associated with plastic water bottles. Bobble is made from recycled plastic.

Bobble is reusable. It is intended to be an everyday accessory rather than an impulse decision. The low retail price of bobble and its filters is intended to mitigate the cost of regular bottled water consumption, which can run into the hundreds of dollars annually. A single bobble filter equates to at least 300 water bottles, which lessens the environmental impact that single-serve bottled water imposes.

At first use, consumers should fill their bobble with water and squeeze it through one time; this gets rid of any loose carbon. The activated carbon filter requires no maintenance thereafter. It should be replaced every two months or after filtering approximately 40 gallons, or 150 liters, of water. Its recommended retail price is $9.95, and replacement filters are only $7.00.

http://www.waterbobble.com/

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