kerkko.fi

In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day.

The internet is at the center of how people’s relationship to news is changing. Six in ten Americans (59%) get news from a combination of online and offline sources, and the internet is now the third most popular news platform, behind local television news and national television news. In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory.

This report discusses two significant technological trends that have influences news consumption behavior: First, the advent of social media has helped the news become a social experience for consumers. People use social networking technology to filter, assess, and react to news. Second, mobile connectivity has turned news gathering and news awareness into an anytime, anywhere affair for avid news watchers.

http://www.pewinternet.org/Reports/2010/Online-News.aspx?r=1