Paywall: Murdoch in the shit
Most consumers (91%) would be unwilling to pay to access Rupert Murdoch's Times Online. Only 5% said they would fork out £2 for a week's digital subscription, while 4% said they would pay £1 for a day's access. News International will introduce paywalls around its online content in the next month. Earlier this week News International's commercial chief, Paul Hayes, said he would be "in the shit" if the group's paywall plans did not work.
http://www.mediaweek.co.uk/news/bulletin/mediapm/article/1006144/
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