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Clean People Feel Morally Superior

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A new study shows that people feel morally cleansed when they are physically clean, and as such are more inclined to judge others more harshly. The study conducted by Chen-Bo Zhong at Northwestern University found that “participants who cleansed their hands before rating the social issues judged these issues to be more morally wrong compared to those who did not cleanse their hands.”

Those who had a self-image of cleanliness and purity made more harsh moral judgements on social issues. Crucially, this association was entirely mediated by their having an inflated sense of moral virtue compared with their peers. "Acts of cleanliness have not only the potential to shift our moral pendulum to a more virtuous self, but also license harsher moral judgment of others," Zhong concluded.

http://www.wired.com/wiredscience/2010/08/clean-people-feel-morally-superior/

Filed under: Bourgeoisie Morality Psychology Society
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