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Northern-lights

How do you brand a substance once outlawed to the masses? If California's Prop 19 had passed, you can bet that ad firms, growers, and anybody else who wanted to cash in would have been scrambling for the best design. But what would government-sanctioned weed look like? We asked two New York ad agencies -- Pentagram and Mother -- to humor us.

http://www.newsweek.com/2010/10/25/how-would-legal-marijuana-be-branded.html
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