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Reputation Is Dead

Next week a startup is launching that is effectively Yelp for people. If someone has something good or bad to say about you, they will be able to do it anonymously and with very little potential legal or social fallout.

We have lots of experience publishing random opinions about people on Twitter, Yelp and Facebook. It is time for a centralized place for anonymous mass defamation on the internet. Scary? Yes. But it is coming nonetheless.

This has been on my mind for a long time. We are in a world where gossip is completely public, there are few repercussions to those spreading it, and it is easily searchable. No wonder people freak out. We are fish out of water.

But it is much harder to get that stuff off of services that exist to publish that information. Imagine how you will feel when the top result for your name is a site that includes “reviews” of you by anonymous people who know you.

Piss someone off at work and you will have “Sketchy and unethical in the workplace” pop up about you. And it will be there forever. Heck, your great-great-grandchildren will be reading it long after you are gone.

http://techcrunch.com/2010/03/28/reputation-is-dead-its-time-to-overlook-our-indiscretions/

Filed under: Internet Privacy Reputation
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