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Over half your news is spin

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A study of ten mainstream newspapers in Australia found that nearly 55% of stories were driven by some form of public relations. The Daily Telegraph came out on top of the league ladder with 70% of stories triggered by PR entities. The Sydney Morning Herald had 42% PR-driven stories in the period.

Many journalists and editors were defensive when asked about the results. Who would blame them? They are busier than ever, under resourced, on deadline, and under pressure. Most refused to respond, others asked for their comments to be withdrawn out of fear they would be reprimanded or fired.

http://www.crikey.com.au/2010/03/15/over-half-your-news-is-spin/

Filed under: Australia Journalism Media Newspapers PR Spin
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