I was on a Virgin America cross-country flight, and used its wireless connection to tweet about the fact that the guy next to me seemed to be the leader of a cult involving Axe body spray. A half-hour later, a steward approached me and said he wondered if I would be more comfortable with a seat in the bulkhead. @VirginAmerica, its corporate Twitter account, sent me a message afterward saying perhaps it should develop a screening process for Axe. It was creepy and comforting all at once.
http://www.nytimes.com/2010/01/03/weekinreview/03carr.html
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